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A trademark is any unique expression related to a product or service that distinguishes it from others. By trademark e-filing, a brand can have a visual symbol, which may be a word, a name, a device, label or numerals used by a business to distinguish it from other goods of different business.It is your silent salesman, your legal umbrella, your asset to flaunt. Online trademark Registration can be done under various categories (there is a total of 45 categories, called classes). Only Trademarks that are registered under the Trademark Act, 1999 provides the trademark owner right to sue for damages when infringements of trademarks occur.
After trademark e-filing; an owner can use the same for all the products falling under the class(es) applied. Further, the owner can enjoy the sole ownership of the Trademark and can stop other from the unauthorised use of the Trademark under the same class where it is registered. It gives the right to sue the unauthorised user of the Registered Trademark.
The established quality of your product and services are known by everyone through the trademark registration and which establishes trust and goodwill among the customers in market. It helps in creating permanent customers who are loyal and always opt for the same brand.
It makes easy for customers to find your products of companies who have done trademark registration. It makes your product and identity of products different from that of the existing and foreseen competitors and acts as efficient commercial tool. The Trademark e-filing gives a logo that can communicate your vision, quality or unique characteristic of your company and any organisation.
Trademark e-filing gives recognition to the quality of the product. Customers attach the product’s quality with the brand name and this image is created in the market about the quality of a particular brand which helps in attracting new customers as they can differentiate the quality of a product by the logo/brand name.
Once the trademark registration is done; you can use the ® symbol on your logo stating that it is a online registered trademark and no one can use the same trademark. It is exclusive of all types of usages as well as rights. If someone else use the trademark then you can also sue the party if the trademark is registered.
No competitor or other person can use the wordmark or logo registered by you under trademark. However, if in any case one uses it without the approval of the owner of trademark or make any deceptive use of same, the owner can get the legal protection under the Act and stop the person doing so.
Any person or business claiming to be owner can apply for a trademark registration including: